Michelle Ybanez

As an art director, I have a passion for researching trends and immersing myself in lifestyles. Being involved in visual transformations is an exhilarating experience. It allows me to envision the direction in which a brand is heading, and it's truly amazing to be a part of that change. Through storytelling, art direction, and design thinking, I can provide solutions for future challenges and captivate audiences.

I approach my work with an anthropological perspective, delving into lifestyles to understand what drives people, what motivates them, and why. By doing so, my goal is to ensure business resilience and future-proofing. I believe in customizing products and strategies to align with the needs and desires of the target audience, allowing businesses to thrive in a rapidly changing landscape.

Position: Project | Production | Creative Support intern
Company: W.Green
Duration: feb. 2018 - jul. 2018 · 6 mnd
Location: Amsterdam

Position : Freelance Product Designer
Company : A'DAM LOOKOUT
Duration : jun. 2015 - aug. 2016 · 1 jr 3 mnd
Location : Amsterdam en omgeving, Nederland

• Product development and production of items for ADAM Lookout brand.

Position : Intern Branding & Production
Company : Jutka & Riska
Duration : okt. 2012 - mrt. 2013 · 6 mnd
Location : Amsterdam

• Retail - Shop Assistent
• Atelier - assisting production of collection S/S 2013

Willem de Kooning Academy : Transformation design