Luisa Farah

International Fashion Marketing talent with a background in PR, wholesale, branding, and event coordination for major global brands. Experience in building a fashion brand from scratch from design to B2C sales including branding strategy and merchandising and everything in between.

WORK EXPERIENCE
LILLY SARTI São Paulo, BR Freelancer April 2021 – May 2021
• Creative development for Mother’s Day photoshoot and initiative.
• Coordinated all PR pull’s, clips, events and pitches.
• Coordinated pop up store opening at Iguatemi Faria Lima Mall.
effeffe São Paulo, BR
Creative Director/Self-employed June 2020 – February 2021
• Lead omnichannel brand and product marketing campaign concepts to provide creative solutions that meet business objectives.
• Executed elevated fashion and still-life photography shoots.
• Directed photo-planning from concept ideation to post-production - including proposing photographers
and casting, pulling relevant image references, and providing clear post-production direction.
• Effectively delegate work, while monitoring team bandwidth, finding synergies where possible and
collaborating and inspiring teamwork.
• Presented creative in various settings, partnering with key senior leaders to garner feedback, create
alignment and attain resources.
• Managed the work of digital media, ensuring the brand visual strategy is preserved and reinforced.
• Researched competitive landscape across global markets to identify seasonal trends, fashion trends,
artistic inspiration and references.
• Worked with designers, sellers and others to ensure the ideas pitched are the most cutting-edge in the
market.
AZZI+CO New York, NY
Public Relations & Wholesale Coordinator June 2019 – April 2020 PR:
• Generated monthly reports on each client and excel to conduct trend analysis for social media content,
identifying niche to optimize organic reach (Audemars Piguet, Baby on The Go, Beatriz Werebe, Fasano, Grazia & Marica, Juan de Dios, LIVE!, Prasi, Room, RIMOWA, Serpui, Silvia Tcherassi, TRIYA, Van Cleef & Arpels).
• Maintained an up-to-date press list of journalists, influencers, and other members of the media.
• Worked with the team to plan and implement actions aimed at increasing brand awareness to our
clients.
• Cultivated strong relationships with media outlets and journalists to ensure efficient communication and
maximum coverage (i.e. VOGUE, InStyle, Town & Country, Harper’s Bazaar)
• Supported and managed projects supporting seasonal product objectives, product launches, including,
but not limited to, sample product ordering/distribution, and product seeding.
• Supported the Brazilian team with coordination and execution of all press events.
• Analyzed market environment to find insightful recommendations to present to my customers.
• Managed a variety of special projects as they arise – including Fashion Shows, Press Days and Events.
• Developed and implemented the public relations strategy, track and monitor press clippings, and
oversee sample trafficking.
  
• Overseed the internship program which includes hiring and managing a team of interns.
• Manage client-facing projects, partnerships, and collaborations.
WHOLESALE:
• Organized and participated in international sales fairs to promote customer’s brands (e.g. COTERIE)
• Proactively searched and reached out to potential customers to enrich my office’s portfolio.
• Compiled reports and provide analysis to identify order issues.
• Executed and managed customer orders in EDI and manual order entry.
• Partner with Production team to ensure all units have been communicated on time and accurately, and that units are reconciled with POs placed.
The Bromley Group New York, NY
Account Coordinator January 2019 – April 2019
• Managed 2019 New York Fashion Week event planning; leveraged creative insights to deliver long- term brand value.
• Managed all samples and event planning for Fashion GPS.
• Coordinated all PR clips, events and pitches.
• Responsible for creating multiple e-vite invitations using Illustrator and Photoshop.
• Responsible for digital and brand activation initiatives designed to inspire all clients (INUIKII, Designs
by Ahn, Nina Shoes, Yandy, High Beauty, Hakan Akkaya, Turkish Group, BOSKA Holland).
M.OFFICER São Paulo, SP
Fashion Consultant Summer 2018
• Initiated creative development for new consumer brand experience strategy and marketing.
• Creative development for all facets of photoshoots. (Mood boards, casting, and on-set coordination).
• Tasked with creating new product line/marketing concepts.
• Conceived and managed event planning.
• Lead development and production of e-commerce website
LVMH (Moët & Henessy) São Paulo, SP
Trade Marketing Intern June 2016 – January 2017
• Worked with Enologist to identify client-centered business opportunities.
• Developed sales team training materials to support businesses in key markets.
• Tasked with organizing and archiving creative portfolios into searchable digital database to share new
creative work and assist with development of local market plans.

EDUCATION
Parsons School of Design New York, NY
AAS in Fashion Marketing (GPA: 3.55) Graduation Date: December 2018
• Organizations/Awards: Dean’s List
Fundação Armando Álvares Penteado São Paulo, BR
BS in Business Administration Graduation Date: December 2016