kirti sodhi

With over 6.5 of experience in implementing data and analytics applications using advanced statistical and Machine Learning models; I have elaborate experience with digital & product analytics with hands on proficiency in A/B testing, conversion optimization, KPI Reporting, customer segmentation, econometric analysis and handling of large datasets using SQL/SAS, R and Power BI. I am a certified SAFe 4 Product Owner/Product Manager. My experience with American Express & PwC- US Advisory enabled a thorough knowledge of statistics,economics, business management practices as well as quantitative and modelling skills.

Curiosity drives me and I believe that learning never stops. I have a knack for attention to detail and I am always eager to understand data and unleash the power of data driven insights.

As someone with rich experience with digital analytics and conversion optimization, I thrive on digging into complex data analysis and producing insightful, strategic recommendations. I'm eager to turn my talent towards analysing data into actionable growth strategies and believe the role is a great match for my skills. Below is my profile Summary:

• Over 6.5 years of experience in Data Analytics domain. 
• Over 4.5 years of experience in digital analytics working with Philips Netherlands and American Express as a Digital analyst and Assistant Manager respectively
• Leading D2C Digital Analytics for Philips, as a sole contact for analytics, interacting between markets, product owners to analyse website traffic and conversion data for hypothesis generation and enhancing digital conversions
• Rich experience in setting up KPI Reporting and Dashboards for ecommerce data
• Thorough knowledge of A/B testing techniques- Frequentist, Bayesian, Sequential
• Experience with data exploration, preparation, and end to end model building process 
• Worked for PWC'S US Advisory to create various business solutions and analytics applications using advanced Statistical and Machine Learning models for multiple fortune 500 clients.
• Proficiency with SQL, Google Analytics, Data Studio & Adobe Analytics, MS Office
• Experience in BI tools such as R, Power BI, Alteryx, Advanced Excel and basic Python
• Masters in Economics from Delhi School of Economics (Ranked 2nd in India)
• Strong statistical and econometrics knowledge

Experience in implementing large scale data and analytics applications using advanced Statistical models like Regression, Decision Trees and Random Forest, K-mean clustering

Masters in Economics- Delhi School of Economics