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Almere Stad
kirti sodhi

kirti sodhi

Digital Analytics & Conversion Optimization

Technologie / Internet

Almere Stad, Almere

Sociaal


Over kirti sodhi:

With over 6.5 of experience in implementing data and analytics applications using advanced statistical and Machine Learning models; I have elaborate experience with digital & product analytics with hands on proficiency in A/B testing, conversion optimization, KPI Reporting, customer segmentation, econometric analysis and handling of large datasets using SQL/SAS, R and Power BI. I am a certified SAFe 4 Product Owner/Product Manager. My experience with American Express & PwC- US Advisory enabled a thorough knowledge of statistics,economics, business management practices as well as quantitative and modelling skills.

Curiosity drives me and I believe that learning never stops. I have a knack for attention to detail and I am always eager to understand data and unleash the power of data driven insights.

Ervaring

As someone with rich experience with digital analytics and conversion optimization, I thrive on digging into complex data analysis and producing insightful, strategic recommendations. I'm eager to turn my talent towards analysing data into actionable growth strategies and believe the role is a great match for my skills. Below is my profile Summary:

  • Over 6.5 years of experience in Data Analytics domain. 
  • Over 4.5 years of experience in digital analytics working with Philips Netherlands and American Express as a Digital analyst and Assistant Manager respectively
  • Leading D2C Digital Analytics for Philips, as a sole contact for analytics, interacting between markets, product owners to analyse website traffic and conversion data for hypothesis generation and enhancing digital conversions
  • Rich experience in setting up KPI Reporting and Dashboards for ecommerce data
  • Thorough knowledge of A/B testing techniques- Frequentist, Bayesian, Sequential
  • Experience with data exploration, preparation, and end to end model building process 
  • Worked for PWC'S US Advisory to create various business solutions and analytics applications using advanced Statistical and Machine Learning models for multiple fortune 500 clients.
  • Proficiency with SQL, Google Analytics, Data Studio & Adobe Analytics, MS Office
  • Experience in BI tools such as R, Power BI, Alteryx, Advanced Excel and basic Python
  • Masters in Economics from Delhi School of Economics (Ranked 2nd in India)
  • Strong statistical and econometrics knowledge

Experience in implementing large scale data and analytics applications using advanced Statistical models like Regression, Decision Trees and Random Forest, K-mean clustering

Opleiding

Masters in Economics- Delhi School of Economics

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