Juhi Pandey

With over a decade in DTC buying & merchandising, my journey has evolved into leading the category trading pillar for adidas's EU E-commerce. At the heart of my approach lies a dedication to leveraging consumer insights and market trends to drive strategic buying and product placement decisions.

My mission is to foster an environment that thrives on creativity and inclusive practices, ensuring every strategy resonates with our diverse consumer base.

 Leading the in-season category trading team & supporting buying strategy for future seasons for EU Ecommerce focused on driving the full price revenue.

 ● Working with wider stakeholders in driving projects across CRM, Paid media, Digital VM, Activation etc. 

● Responsible for financial planning and adjusting OTB plans as per current business performance. ● Providing transparency on weekly performance across the leadership teams and mitigating risks for the business vs forecast. 

● Working closely with analytics to provide automated solutions that can optimize the business and reduce duplication across departments. 

● Drive assortment buying decisions to guide the buying teams as per inseason learnings to optimize the full price performance. 

● Awarded for Best Innovation of the year across Digital in 2023 for a project on incorporating social trends learning into buying processes. 

● Key stakeholders: Eu Ecom Buying, Digital visual merchandising, EU Assortment planning & BUs, Digital activation, Trading analytics, Global buying & planning. Analytics

Masters of business administration- specialised in Retail Management