João Correia de Barros

I am a highly motivated and results-driven marketing professional, with a Master's degree in Marketing Management from Tilburg University. My background in Management from Catolica Porto Business School, combined with my strong academic credentials from Tilburg School of Economics and Business has increased my interest and passion for branding, consumer behavior, and strategic and retail marketing. I am eager to apply my knowledge and skills in a professional setting and continue to deepen my understanding of the field.

During my Erasmus program in Ljubljana, I discovered my passion for marketing and have since been dedicated to pursuing this field. I have gained valuable experience with important implications for marketing, the most significant being my recent internship at Lamb Weston where I actively contributed to diverse marketing initiatives, including campaign creation, retail activations, and comprehensive market research. Moreover,  I assisted in packaging relaunches, emphasizing key attributes and introducing new products, and got training in Bynder (DAM system).

I am a respectful and hard-working individual who is committed to achieving results and making an impact in the industry. With my skills, knowledge, and experience, I am confident that I can make a meaningful contribution to any marketing team and I am excited to take on new challenges and opportunities to grow and develop my skills further.

Trou a recent internship at Lamb Weston, I was involved in multiple marketing initiatives. Collaborating seamlessly with agencies, I actively contributed to campaign creation and adeptly managed campaign materials. Through retail activations, I showcased my knack for utilizing POS materials to elevate visibility. Proficiently leveraging SAP and Nielsen data, I conducted comprehensive marketing research, empowering informed portfolio management decisions. A highlight was my contribution to a successful packaging relaunch, effectively emphasizing key attributes and introducing new products. Additionally, I have hands-on experience with online marketing, mainly in online campaigns and website optimization, as well as in Bynder software, which has honed my digital asset management skills. 

Master's degree in Marketing Management from Tilburg University

Bachelor's degree in Management from Católica Porto Business School