Over Jihua Feng:
My passion is to bring value to our community, industry and our world with focus on new energy automotive and industrial equipment sector.
Ervaring
2010.9 to 2012.6:Regional Sales Representative - BYD Auto Asia-Pacific Region - Shenzhen
- Support on KD assembly project in Vietnam.
- Explore markets with LHD vehicles.
- Responsible for appointing new distributor in the Philippines.
- Follow-up on orders production, deliveries and payment.
2012.6 to 2014.6: Product Manager Lithium Forklifts - BYD Europe Auto Sales Division - Shenzhen
- Product definition, validation and pricing strategy.
- Designing business model in Europe, distributor vs dealer.
- Market and competition study.
- Marketing support such as leaflets, brochures, videos, exhibitions and press trip.
- Defining process for order management.
- Export process and international transport.
- Liaise with TUV SUD for homologation for forklifts and chargers.
- Liaise with European team for quality control and PDI process.
2014.6 to 2019.1: Business Development Manger Europe - BYD Europe B.V. - Rotterdam
- Responsible for setting up sales administration team.
- Defining supply chain management for forklift business unit.
- Supervision on complete forklift orders and parts orders.
- Product development and product expansion.
- Homologation of forklifts for public road use.
- Introduce explosion-proof conversion on Lithium battery with premium supplier in Italy.
- Responsible for Benelux sales activities and dealer management.
- Marketing support on leaflets, telemarketing, and exhibitions.
- Managing warehousing activities for forklifts, spare parts and PDI process.
2019.1till today: Business Unit Director - BYD Europe B.V. - Rotterdam
- Responsible for P&L for forklift business in Europe.
- Managing yearly budget of 3 million Europe.
- Recruiting and structuring business organisation to the current team of 30 FTE.
- Managing sales, service, spare parts, business administration.
- Doubling sales revenue to 30 million EUR in 2022 compared to 2018.
- Expanded business further to Poland, Hungary, Romania and Israel with sales and service network in more than 15 countries.
- Introducing Key Account business model into the organisation and succeeding in bringing Key Account business weight to 10% of the revenue.
- Introducing various leasing facilities to the business, including vendor leasing program, floor planning and retail financing.
- Implement web portal for parts ordering as well as warranty claim.
- Product development strategy for European market as next-Gen solution.
Onderwijs
2006.9 to 2010.6: Business English, Bachelor Degree, Sun Yat-Sen University, Guangdong, China
Language: Mandarine, English, Korean, Dutch (A2)
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