Jihua Feng

My passion is to bring value to our community, industry and our world with focus on new energy automotive and industrial equipment sector. 

2010.9 to 2012.6：Regional Sales Representative - BYD Auto Asia-Pacific Region - Shenzhen

1. Support on KD assembly project in Vietnam.
2. Explore markets with LHD vehicles. 
3. Responsible for appointing new distributor in the Philippines.
4. Follow-up on orders production, deliveries and payment.

2012.6 to 2014.6:   Product Manager Lithium Forklifts - BYD Europe Auto Sales Division - Shenzhen

1. Product definition, validation and pricing strategy.
2. Designing business model in Europe, distributor vs dealer.
3. Market and competition study.
4. Marketing support such as leaflets, brochures, videos, exhibitions and press trip.
5. Defining process for order management.
6. Export process and international transport.
7. Liaise with TUV SUD for homologation for forklifts and chargers.
8. Liaise with European team for quality control and PDI process.

2014.6 to 2019.1:  Business Development Manger Europe - BYD Europe B.V. - Rotterdam

1. Responsible for setting up sales administration team.
2. Defining supply chain management for forklift business unit.
3. Supervision on complete forklift orders and parts orders.
4. Product development and product expansion.
5. Homologation of forklifts for public road use.
6. Introduce explosion-proof conversion on Lithium battery with premium supplier in Italy.
7. Responsible for Benelux sales activities and dealer management.
8. Marketing support on leaflets, telemarketing, and exhibitions.
9. Managing warehousing activities for forklifts, spare parts and PDI process.

2019.1till today: Business Unit Director - BYD Europe B.V. - Rotterdam

1. Responsible for P&L for forklift business in Europe.
2. Managing yearly budget of 3 million Europe.
3. Recruiting and structuring business organisation to the current team of 30 FTE. 
4. Managing sales, service, spare parts, business administration.
5. Doubling sales revenue to 30 million EUR in 2022 compared to 2018.
6. Expanded business further to Poland, Hungary, Romania and Israel with sales and service network in more than 15 countries.
7. Introducing Key Account business model into the organisation and succeeding in bringing Key Account business weight to 10% of the revenue.
8. Introducing various leasing facilities to the business, including vendor leasing program, floor planning and retail financing.
9. Implement web portal for parts ordering as well as warranty claim.
10. Product development strategy for European market as next-Gen solution.

2006.9 to 2010.6: Business English, Bachelor Degree, Sun Yat-Sen University, Guangdong, China

Language:         Mandarine, English, Korean, Dutch (A2)