Jawaria Aslam

  Experienced ASO consultant at an award-winning mobile growth consultancy. Extensive experience working with global mobile apps across various categories. Specializes in 360° ASO Audits, CRO, KWO, A/B testing, and localization. ASA certified.

ASO Consultant - App Store Optimisation

Phiture Mobile Growth Consultancy
Berlin (Remote)

Sept 2022 to Present

Responsibilities: 

• Conducting 360° ASO audit by providing in depth analysis of the clients app presence and giving actionable strategies.
• Conversion Rate Optimisation by optimizing visual assets including screenshots, icon & feature graphic followed by running A/B tests on App Store Connect and Play console.
• Increasing visibility of mobile apps via iterative Keyword Optimisation (SEO) in more than 10 languages.
• Conducting market intelligence and competitive research. Creating creative briefs for the design teams to develop the conversion tactics. 
• Monitoring and reporting on keyword rankings, install rate, the effectiveness of experiments, and other core KPIs. 
• Managing client communication and presenting bi-weekly reports to the stakeholders based in the US and EMEA.
• Collaborating with the performance marketing team to align organic and paid strategy.
• Project management of clients' accounts using Asana 
• Regularly cooperating with the design, Localization, freelancers and Engineering team.
• Weekly, monthly and quarterly reporting on key metrics and developing growth strategy for next steps by using tools such AppTweak, data.ai & Mobile Action.
• Leveraging CPPs, IAEs and CSL 

Growth Marketer

Betty Blocks, Low/no code Platform

Alkmaar, The Netherlands

Sept 2021 to March 2022

2020-2021

Msc Digital Business & Innovation - Vrije Universiteit Amsterdam

(Digital marketing)