Fidel Hernandez

Designer with eleven years of experience in the creative industry, focused on the research and application of visual language on different platforms, with a career of more than eight years as founder and creative director of FRONTAL, a specialized design studio based in Mexico City in visual identity, art direction and product design.

With more than a decade of experience leading teams and designing digital products, Fidel Hache has left his mark in various industries, including technology, real estate, sports, fashion, news, fintech, health, beverages, biotechnology, education and social innovation . His passion for design, strategy and research has led her to found MATERIA LAB, a studio focused on the use of artificial intelligence tools and generative art, with the mission of exploring new technologies and the future of visual communication.

Fidel Hache has a university degree as a designer at the Institute of Arts, a postgraduate degree in UX Research at ITAM, a specialty in Animation and VFX at LA SALLE University as well as a specialty in film creation at FRENCH ALLIANCE. He also worked for three years as a senior designer at ANAGRAMA, one of the most important agencies in Mexico and Latin America, specialists in the design and development of objects, spaces and multimedia projects.