Embla santana

Ambitious, outgoing, and positive professional with broad experience in e-commerce, logistics, and procurement. I have over seven years of experience at ICA, where I was involved in building the e-commerce business and worked with digital marketing, conversion optimization, and customer experience. As a team leader, I managed an e-commerce team, led projects in digital analytics, SEO/SEM, and platform development (Shopify, WordPress), and took responsibility for communication and process improvement.

In addition, I have worked as an e-commerce coordinator and specialist in the jewelry industry, focusing on digital marketing, analytics, A/B testing, and influencer marketing.

Over the past year, I have been working at a fiber optics construction company in the German market, responsible for logistics, procurement, and contractual matters. This role has given me valuable insights into international projects, supply chain management, and contract administration.

I am driven by developing efficient processes, creating customer value, and building strong teams. With a combination of strategic understanding, operational experience, and digital expertise, I am ready to contribute to business growth and success.

Over 8 years of experience in e-commerce, logistics, and procurement. Background includes leading ICA’s e-commerce operations in Sweden, with focus on digital marketing, analytics, customer experience, and team management. Additional experience as E-commerce Coordinator in the jewelry industry, specializing in digital campaigns, A/B testing, and influencer marketing. Most recently responsible for logistics, procurement, and contract management at a fiber optics construction company operating in the German market.

Background in pedagogy and behavioral sciences from upper secondary education, providing a strong foundation in learning, leadership, and collaboration. Completed studies in E-commerce Coordination at IHM Business School, with focus on digital marketing, analytics, customer journey optimization, and e-commerce platforms.