Eliz Kapitanova

I’m truly passionate about advertising, social media management, digital marketing, and creative content. Moreover, I am always eager to connect with other marketers and advertisers. While I enjoy all aspects of media, I’m skilled in providing the needed content to the right target audience. I always collaborate my strategical and creative thinking. As I go through that collaborative process, the ideas start to pop and that’s the most fun and efficient part.

I follow a young and professional mindset while connecting brands to the largest audiences which are Gen Z and Millenials. During my master's, I mainly focused on audience engagement and creative marketing strategies for these two audiences. 

I can help you to connect to these unique and diverse audiences by developing international marketing strategies and content regarding your brand, product, and services.
 

IK ÜSSÜ & International Coaching Academy (2019) (internship): Created, managed, and analyzed social media content on LinkedIn, Instagram, and Facebook. Developed a marketing strategy to reach the right audience. Developed strategies by analyzing Google, Facebook, LinkedIn, and Instagram Ads feedback. Redesigned and optimized the WordPress website. Created e-mail strategies by using MailChimp. Bernese magazine (2021) (freelance) Article/copy writer The Entrepreneur House (2021-2022) (part-time): Keyword research. Created content for SEO. Social Media management & content Marketing Association EUR - Trend Event (September 2021 - February 2022) (part-time) Marketing Coordinator World Fair Trade Organization (March-August 2022) (ınternship) Social Media Marketing & Communication Competitor analysis and current channels analytics Helped to create a new branding strategy Next Big Thing Fellows Program (February - April 2022) (training) Growth marketing practical training program 100% scholarship Signify - Philips Hue (March 2022-August 2022) (apprenticeship) Global Marketing Communications Responsible for the Halloween & Christmas Campaign management (budget and time setting, alignment with departments, production briefing, playbook, deployment, localization, and launching) Helped with the breadth strategies and new product launches Competitor & trend analysis Brand analysis Global social media marketing & communications Solarplaza - (September - October 2022) Marketing Content Coordinator & Social Media Volunteering: UN Department of Economic and Social Affairs: E-government Survey (2019) UN Department of Economic and Social Affairs: LOSI Survey (2019) The Bernese Magazine as article writer (2020-2021)

YEDITEPE UNIVERSITY

2015-2020 | Journalism

2016-2020 | Advertising Design and Communication

ERASMUS UNIVERSITY ROTTERDAM

2020-2022 | MA in Media and Creative Industries