Alba Decena

Graduated in a MSc Corporate Communication from the University of Amsterdam I have a passion for the
field and international experience through internships. Possessing strong analytical skills, adaptability,
attention to detail, and constancy, I am eager to further develop my career in Corporate Communication.

Marketing intern at Philips  (November 2022 - Present)

• Orchestrated efforts to ensure internal communication channels reached a monthly engagement target above 7% through support of content creation activities. 
• Conducted monthly engagement tracking activities, analyzed data and reported monthly performance statistics, and identified key areas of improvement for future performance. 
• Spearheaded the creation of reports with statistical analysis and highlighted main trends within campaigns or surveys. 
• Assisted in the management of Town Halls: oversaw registrations, analyzed employee engagement, sentiment, and attendance, and provided insights to enhance future events. Designed and developed intranet design for several internal communities, ensuring a seamless and user-friendly experience for employees.

Communications Intern at the Corporate communications & Protocol Department at the Official College of Doctors (Málaga, Spain) | (March 2021 - May 2021)

• Composed news articles for the institutional website, highlighting important developments and updates. 
• Maintained and updated corporate social media networks, ensuring a consistent and engaging brand presence. 
• Developed social media campaigns, resulting in increased engagement and organisational visibility. 
• Produced creative infographics for social media platforms, showcasing information in an easily digestible format. 
• Revised the press dossier of the Medical College Institution, ensuring that it contained up-to-date and accurate information. 
• Conducted interviews with relevant parties and produced reports for the Malaga Magazine.
• Contributed to organizing awards ceremonies, conferences, and press conferences, ensuring a successful and well-executed event

• Education MSc Corporate Communication, February 2022 - February 2023 University of Amsterdam 
• Bachelors in Journalism September 2019 - May 2020 Southampton Solent University, UK 
• University of Málaga Bachelors in Journalism September 2017 - June 202