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Alba Decena

Alba Decena

Communication specialist
Roermond, Roermond
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Over Alba Decena:

Graduated in a MSc Corporate Communication from the University of Amsterdam I have a passion for the
field and international experience through internships. Possessing strong analytical skills, adaptability,
attention to detail, and constancy, I am eager to further develop my career in Corporate Communication.

Ervaring

Marketing intern at Philips  (November 2022 - Present)

  • Orchestrated efforts to ensure internal communication channels reached a monthly engagement target above 7% through support of content creation activities. 
  • Conducted monthly engagement tracking activities, analyzed data and reported monthly performance statistics, and identified key areas of improvement for future performance. 
  • Spearheaded the creation of reports with statistical analysis and highlighted main trends within campaigns or surveys. 
  • Assisted in the management of Town Halls: oversaw registrations, analyzed employee engagement, sentiment, and attendance, and provided insights to enhance future events. Designed and developed intranet design for several internal communities, ensuring a seamless and user-friendly experience for employees.

Communications Intern at the Corporate communications & Protocol Department at the Official College of Doctors (Málaga, Spain) | (March 2021 - May 2021)

  • Composed news articles for the institutional website, highlighting important developments and updates. 
  • Maintained and updated corporate social media networks, ensuring a consistent and engaging brand presence. 
  • Developed social media campaigns, resulting in increased engagement and organisational visibility. 
  • Produced creative infographics for social media platforms, showcasing information in an easily digestible format. 
  • Revised the press dossier of the Medical College Institution, ensuring that it contained up-to-date and accurate information. 
  • Conducted interviews with relevant parties and produced reports for the Malaga Magazine.
  • Contributed to organizing awards ceremonies, conferences, and press conferences, ensuring a successful and well-executed event

Onderwijs

  • Education MSc Corporate Communication, February 2022 - February 2023 University of Amsterdam 
  • Bachelors in Journalism September 2019 - May 2020 Southampton Solent University, UK 
  • University of Málaga Bachelors in Journalism September 2017 - June 202 

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